Coca-Cola's longstanding association with the likes of McDonalds, Burger King etc. make this anniversary range produced by vintage t-shirt brand Junk Food, an unexpectedly humourous project.
Teaming up with the Parisian concept store don, Colette, and London's mega-boutique, Selfridges, retro-specialist Junk Food hopes to create 'the ultimate Coca-Cola experience' using its collection of washed out, super soft tees.
With prices starting from £24.99, it's a cheap and easy way to grab a bit of pop culture summer swag before stores inevitably fill their racks with 'tributes' to the designer Coke logo looks from the AW 11 catwalks as seen at D&G and Jeremy Scott. I wouldn't fancy working in Coca-Cola's licensing or legal departments right now...
You can check out more of Junk Food's other ranges online at TruffleShuffle