BOY London 2012 Collection Selling Fast At Selfridges

Rihanna image courtesy of the Daily Mail website.

OK so after Rihanna worked a straight up original 80s BOY look on the Jonathan Ross Show the other week, everyone knows that BOY London is back.  The underground fashion label which was founded in 1977 became famous for its iconic logo print designs worn by every top popstar in the early 1980s, has been enjoying a resurgence with those early-adopting East London hipster kids for over a year now thanks to vintage eBay finds and capsule collections via the likes of Urban Outfitters.  Now though, the whole SS 2012 retro BOY London collection is available in the UK exclusively at Selfridges, both in store and online at www.selfridges.co.uk.  Here are some of my favourite bits but check the site for the whole collection - or at least what's left as it seems to be going FAST!